passmore group expands into mirfield with new showroom

3 October 2019

Following the successful expansion into Harrogate two years ago, Leeds-based Passmore Group has witnessed a 26% growth, which has led to its second consecutive expansion and the purchase of its first showroom in Mirfield.

The existing 1,000 sq ft concession unit – based in Whiteleys Garden Centre – has been purchased by Passmore and will support the company’s £8m turnover target by 2022, which is set to create a further 25 jobs.

Passmore has already filled three new roles at the latest site.

Julie Gokce is the first person to join the team and has been brought on board as a senior designer. With over 30 years’ experience in bathroom, kitchen and bedroom interior design, Julie’s first-hand expertise and breadth of industry knowledge will be vital in supporting the sales team.

Sue Clayton and Dawn Crabbe are the firm’s new showroom demonstrators who will work alongside the design team, deal with customer enquiries and take appointments.

Commenting on her new role, Julie said: “I’m thrilled to be a part of the Passmore business at such an exciting time. The company has an unrivalled reputation in the area and has some big plans for the next five years, which I can’t wait to be a part of.”

Tony Passmore, managing director, commented on the expansion: “Over the past couple of years we have extended our showroom in Leeds, in addition to moving into Harrogate, so when this space became available I couldn’t let it go – it seemed like the perfect next step in our growth journey.

“The new concession showroom provides our customers with a taster of what we can do, offering the perfect mix of bathroom, kitchen and bedroom design inspiration.

“We’re delighted to welcome the three new colleagues and have them on board with us. Julie, Sue and Dawn worked at the showroom when it was our predecessor’s and they showed impressive retail and customer-service knowledge, so we couldn’t lose them.”

Established in 1965 as a two-man plumbing business, almost 54 years later the 70-strong brand has now opened its third showroom and provides various home improvement services in Leeds, Yorkshire and the surrounding areas.

To celebrate the expansion, Passmore are giving all Mirfield customers who place an order before 25/12/19 an afternoon tea for two voucher, to be used in the Garden Centre Café. For more information and to view the full T&C’s visit:

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